페이지 정보작성자 악동팀 작성일20-06-08 11:31 조회14회 댓글0건
r price competitiveness if it wants to increase its market dominance in South Korea. If the antitrust law is enforced on Coupang, which has increased its market dominance, it can regulate monopoly. However, because the traditional antitrust law focused on the price or wellbeing of consumers, the enforcement of the antitrust law at 롤대리 the same time creates inconsistencies that are disadvantageous to consumers. In Lina Khan's "Amazon's antitrust paradox," a company with large market dominance has a "structural power" that defines the behavior 롤대리 and performance of other market actors. Rather than the application of traditional anti-trust theory, new direction of regulation is needed to flex the structural power.Jean Tyrole argues that digital platform companies such as Amazon should not be regulated based on traditional antitrust theories, proving that expanding their business areas, based on ?쏷wo-sided Market Theory?? will help consumers' well-being. The more users use the platform in a virtual environment provided to enable different user groups to interact, 롤대리 the more valuable the product becomes. Because the presence of many users attracts new users and allows existing users to benefit from the new users, the platform that comes in first is characterized by the monopoly structure that dominates most markets. Thus, the platform that took first place dominates most markets and it is characterized by a monopoly structure. As shown in the contradiction above, if such abuses exist, it is necessary to shift corporate support measures by lowering entry barriers for latecomers to enter the market, rather than regulating them with traditional anti-trus
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