페이지 정보작성자 악동팀 작성일20-06-08 19:07 조회19회 댓글0건
t, but throughout the world via ?쐋ocalization strategies.??Such strategizing involves a unique market approach a company takes to embrace cultural differences and vary its services to serve different interests of consumers. At the status quo, K-Beauty industry fails to diversify products to foreign consumers who possess different skin tone, color, and texture, especially those with darker skin; it is important to note that Black women spend $7.5 billion on beauty products annually. Not only that, with the marketing strategy primarily focusing on ?쐗hiter, pale skin,??it overlooks on differences of preferred makeup styles, such as healthy, tanned looks promoted in the West. Such narrow vision only inhibits the growth of beauty industry. Thus, pursuit of ?쐋ocalization??must take place through K-Beauty customizing its products to fit into numerous foreign beauty markets. Expanding product lines from skin toner to BB cream that serve diverse demands of Asians, Caucasians, African Americans, and many more, will indubitably boost the industry?셲 growth as well as Korea?셲 롤듀오 soft power. In the past, France was considered the global leader in beauty. But now, all eyes are on Korea. With rapidly-produced, innovative beauty products that amaze global audience, the nation is re-recognized as a ?쐒ising beauty star.??Despite 롤듀오 Korea?셲 petit land size that barely fits between Los 롤듀오 Angeles and San Francisco, its soft power is challenging the global superpowers. To maintain this positive trend, K-Beauty must constan
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